2018 saw major changes in the world of PPC marketing! From rebranding of Google AdWords to Google Ads to launching of numerous new campaigns types, features, targeting options and tools. Google is focusing on three core concepts where Google advertising products are concerned and these are value, transparency and trust for both the advertisers as well as the prospects.
Sridhar Ramaswamy, the senior vice-president of Ads at Google said, “Marketers now operate in a world packed with more curious, demanding, and impatient consumers; our prospects expect us to deliver ads that offer personalized, hyper-relevant solutions, not generalizations.” People today are not dumb and they don’t want to waste their money on anything that is valueless is what that can be concluded from the above statement by the senior Google Ads VP. And Google has taken various steps to help the advertisers in meeting the needs of a progressively practical, mobile and data-conscious audience.
And we at Search Flow being one of the most reputed PPC experts in Rockville have understood what the present day audience needs and hence follow the latest features of Google Ads such as the following.
Opting Out of Ad Personalization–This feature helps audiences to personalize the ads they want to see. This option makes Google a more trustworthy entity keeping users pacified and engaged.
Updates in Click-to-message Feature– There will be few new updates that Google will be rolling out soon i.e. email forwarding and automatic reply and new reporting details for message extensions. With email forwarding, the texts that users send from click-to-message ads can now be directly delivered via emails i.e. the advertisers will not have to provide their phone number for using message extensions. And with automatic reply option, the advertisers can respond to their users immediately with preset texts. Message reporting will include message conversions which will be defined by the number of conversations made by the user to complete the intended conversion action.
Elevation of Programmatic Advertising – Combining Analytic 360 and DoubleClick tools Google is planning to offer big spenders a complete set of tools that will help them in planning, buying, measuring and optimizing both media and consumer experiences.
Full Funnel Video Ads – Google introduced two important TrueView features i.e. TrueView for reach and TrueView for Action. The former feature allows advertisers to hit more prospects with creative videos using CPM bidding and the latter one helps advertisers in advertising over YouTube to the prospects that have recently searched for your products or services on Google.
Apart from these features, there are many other features that have a great impact on PPC marketing. And we at Search Flow remain up to date with all the latest and upcoming features from Google to help our clients achieve the best outcomes. So if you are looking for the most trustworthy and up to date PPC Management Company in Rockville, then do consider us! Give us a call today at +1-202-322-7538 or write to us at Info@search-flow.com and stay up to date with latest and upcoming features from Google!